At the end of the day it's not about what you have, or even what you have accomplished... It's about who you've lifted up, who you've made better. It's about what you've given back.
Our Philosophy of Giving
In December 2007 as our first year in business was drawing to a close, the 2008 recession loomed ever nearer. We paused during the year-end holiday season to reflect on the many ways clients, colleagues, family members, friends, and extended collaborators had made our first year in business successful, and how best to show our appreciation.
Kelly grew up in an International School setting immersed in diverse cultures, languages, and holiday celebrations. From an early age she learned to celebrate both what was richly diverse, and what brought them together. Working with clients from diverse backgrounds, we realized our business was becoming reflective of this pivotal experience and began exploring connecting themes to inform how best to show our appreciation.
Three consistent themes:
A compelling desire to have a greater positive impact.
At the time, many organizations were implementing policies against gift-giving (to prevent unintended bias), so we landed on a new idea... to show our appreciation through an Annual Giving Program reflective of who was hiring and referring us each year. As we reflected on the good fortune of a business that continued growing through direct referrals, we decided to convert our unused marketing budget to expand our ability to give back and "pay it forward," instead. Then we aligned our timing with a shared time of rest, reflection, celebration, and renewal.
Our annual tradition was born!
We selected the 12-month calendar "New Year" for our timing, as it represents a progressive worldwide celebration as midnight arrives around the globe, inclusive of calendar, Lunar, and Solar New Year celebrations soon to follow.
Our richly diverse client community now spans 6 continents plus island territories!
Thanks to your repeat business, thoughtful referrals, and generous testimonials (on both Linkedin and our website), our business remains 100% referral-based. As a result, we have continued to re-allocate our annual marketing budget to contribute to non-profit and charitable organizations selected with you in-mind.
With our deepest appreciation,
Coach Kelly & team
A virtuous flywheel of purpose-driven leaders serving thriving organizations creating sustainable communities, worldwide.
Our Annual Giving Campaign begins with our deep appreciation for the diverse organizations, missions, backgrounds, and cultures that our active clients and referring colleagues represent each year. We also reflect on the local, national, and global needs calling for our attention and support.
We run those through our Principles of Giving"filter" (below), and research each organization's ratings through Charity Navigator, GuideStar, and/or the Better Business Bureau of Wise Giving Alliance. We then make our donations anonymously via the Network for Good with customized designations as appropriate.
We Provide Access to Core Support To us this means providing resources to support basic needs, such as those at the foundation of Abraham Maslow's Hierarchy of Needs model; the "big rocks" of Core Safety include access to physical safety, food, water, warmth, health care, and rest. We focus on those less able to help themselves, such as children, animals, and those impacted by domestic abuse, natural disasters, and extreme poverty.
We Provide Access to Opportunity Sometimes empowerment, alone, isn't enough. We believe that providing access to opportunities for under-served individuals and communities to continue building on their own resourcefulness has the potential to create a virtuous cycle of positive impacts for all involved.
We Empower Independence Once foundational and urgent needs are met, we focus on contributing to those dedicated to bettering themselves and their communities. Sometimes this means providing a helping hand to support and encourage even the most tentative first steps.
We Connect Global Communities
This includes finding ways to connect communities with urgent needs to the international relief organizations best positioned to provide critical care and resources at scale. Although a natural disaster may not directly impact our immediate community, we believe we are all connected in ways we may not yet fully realize. We don't have to look far to find ways to help those with unexpected needs across the continents that our small business serves, or to support organizations proactively striving to promote world health and eradicate debilitating hunger and disease. As a global community, we believe we all benefit from this collective, dedicated effort.
We Co-Create A Sustainable Future When those we have helped in turn "pay it forward" to help others, such as protecting and improving our shared natural resources, we believe our "investment" continues building positive momentum. Thank you for helping us to sustain this invaluable flywheel and virtuous cycle of co-creating a healthy, peaceful, vibrant, and prosperous future for us all.
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